12/10/2026

Technology and understanding client needs are shaping the future of sales

Petar Gavranović, Executive Director of the Leasing & Rent Division at OMR Group, participated in the 3rd Sales Congress in Belgrade, as part of the panel “The old sales model no longer delivers the same results”, dedicated to changes in sales models and the impact of new technologies on customer relationships.

During the discussion, Gavranović highlighted the importance of digitalisation and continuous client interaction as key factors for better understanding customer needs and developing personalised services. As an example of successful digital implementation, he cited the One Mobility platform – a digital solution for managing corporate mobility and vehicle fleets that enables users to monitor and organise services more easily in one place.

Particular attention was given to the potential applications of artificial intelligence in fleet management and the improvement of client relationships. Gavranović also addressed changes in the automotive market, including the growing presence of Chinese brands and electric vehicles.

Participation in the congress was an opportunity for OMR Group to share its experience and approach to developing modern mobility solutions, built on the combination of technology, expertise and an understanding of client needs.

The congress was held on October 12 at the Crowne Plaza hotel in Belgrade, with a programme comprising 24 panels and several expert presentations, focused on artificial intelligence, digital transformation and modern approaches to sales.

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