02/06/2026
First BM Motors Changan POP UP store opens at Galerija shopping mall
At a time when sales of Chinese cars on the Serbian market are recording their strongest growth yet, and buyers are increasingly recognising the value brought by new global players, BM Motors, part of OMR Group, opens the first CHANGAN pop-up store at the Galerija shopping centre in Belgrade. The new space is dedicated to the latest generation of CHANGAN models, with a focus on Italian design and premium Chinese technology.
The pop-up store is located on the ground floor of Galerija, spanning 200 m², where the brand’s full current lineup is on display. Visitors can explore the vehicles up close, receive detailed information on technical specifications, pricing and financing options, and schedule a test drive on the spot.
The car where the customer is – a new way to discover the brand
“In this way, we are not only expanding our dealer network in Serbia – above all, we are following modern trends and meeting customers where they are. We are giving them the opportunity to discover CHANGAN’s models and brand values right where they spend their everyday lives – in the largest shopping centre in the country, a space that is not a traditional car showroom,” said Aleksandar Preradović, General Manager of ADA Motors, at the opening ceremony of the CHANGAN pop-up store at Galerija.
The pop-up store concept is designed to make the experience of discovering a premium car relaxed, accessible and in tune with the pace of the modern buyer. The experienced BM Motors CHANGAN team is available to advise visitors on model selection, tailor solutions to individual needs and prepare flexible financing and insurance options that provide complete peace of mind at every step of the purchase. At a time when buyers in Serbia are paying less attention to a brand’s country of origin and more to the real value they receive for their money, CHANGAN arrives with a complete offer – modern technology, premium equipment, long warranties and a network being built to European standards.
First phase of expansion – foundations for a regional network
The opening of the first BM Motors CHANGAN pop-up store, together with the recently opened dealerships in Novi Sad and Belgrade, represents the first phase of CHANGAN’s expansion in Serbia and the region. With this move, OMR Group and Crossroad Asia are laying the foundations for one of the strongest distribution networks in the regional automotive industry, with a clear focus on long-term commitment to customers and a modern, accessible entry into the era of electromobility – all in line with the message that follows the brand in Serbia: “CHANGAN – a smart choice for the long road ahead.”
