18/03/2026

OMR Group at the Belgrade Car Show

OMR Group at the Belgrade Car Show

This year’s International Car Show in Belgrade marked a special occasion for OMR Group and its members – Crossroad Adria and Crossroad Asia.

At a shared stand, two models made their public debut, each representing a significant milestone for the automotive industry in Serbia and the region.

Crossroad Adria presented the FIAT Grande Panda to the domestic audience for the first time – a long-awaited model manufactured at the car factory in Kragujevac. The premiere also marked the launch of a national campaign under the slogan “Made by Our Hands.” The FIAT Grande Panda is not just a new model in our lineup – it is a symbol of pride, tradition and the future, said Igor Ševo, Director of Crossroad Adria.

Crossroad Asia used the show to mark Changan’s first official appearance on the Southeast European market. Three petrol models were unveiled for the first time, and Brand Manager Darko Radonjić emphasized that the goal is building long-term trust: Changan is a brand of lasting values, offering drivers in the region a smart choice – advanced technology and a sound investment.

The appearance at the Belgrade Motor Show once again confirmed the strategic breadth of OMR Group – from domestic manufacturing and global brands to new markets and innovative mobility solutions.

 

 

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