The British Motors company is the exclusive importer of Jaguar and Land Rover cars for the market of Serbia and Montenegro with a growing market share in the premium segment in both countries.

Authorized sales and service centers were built according to the highest prescribed standards of the JLR group, the pride of the British auto industry, and are located in three locations – Belgrade, Čačak and Podgorica.

By expanding the network of authorized representative offices, the British Motors company made services more accessible to clients from all over Serbia and Montenegro. In addition to the already well-known sales and service center in Belgrade, opened in 2016. and the center in Podgorica (2017), in February 2021. “British Motors Zapad” facility was opened in Čačak, while “British Motors Sever” is planned for next year in Novi Sad.

All centers guarantee safety, service without waiting, dedication of trained staff and service experts, according to standards and procedures unified in all JLR representative offices worldwide. With us, you can view and buy new car models, schedule a test drive, exchange your old car for a new one or buy a used one from the Approved program (vehicles up to five years old or 100,000 km). Also, you can leave the care of vehicle servicing to professional service personnel, top experts who have completed all JLR training prescribed at the global level.

We are also representatives for Bridgestone and Pirelli tires, so with the “Tire Hotel” offer, expect a complete service.


Zoran Matović