Vera Vuković, marketing manager of British Motors, participated in a panel at the Communication Leaders Forum, “CHALLENGE 2024”.

The organizer, Marketing Network, continued with this forum to network and educate colleagues from the communication, marketing, and PR professions.

The slogan of this year’s communication forum was “Truth is a CHALLENGE,” and the panel’s theme was the rules of communication for luxury brands, challenges, strategies, and the balance between long-standing brand practices and the new millennial generation.

A range of attractive topics was opened on how to build and implement a communication strategy for luxury brands, what the biggest challenges are, and how brands respond to ecological and other trends, as well as whether the product or user experience is more important in luxury brand communication.

As a representative of the automotive industry, British Motors, and OMR Luxury Store, Vera emphasized OMR Group’s commitment to further developing the luxury business in the region with its international partners and creating a path for two-way communication with its clients.

In addition to Vera, the panel included Ivana Mrđa (founder of the Midori brand, which represents well-known brands such as De Gournay, Andrew Martin, Flamant, and Rug Company, as well as the publishing house Assouline) and Ivana Karalejić (marketing director of the Mia Mara brand – Dior, Valentino, Dolce & Gabbana, Max Mara, Celine, Jacquemus…).

The panel was moderated by Ivana Laković, owner of the agency Luxury Integrated and president of the ALBA association.